Cheers to the Holidays with 91¿ì²¥ Storminâ Red Ale
West Hill Brewing Company and 91¿ì²¥ are partnering once again to deliver some timely holiday cheer with the release of 91¿ì²¥ Storminâ Red Ale this week. The official launch party is on tap for 5 p.m., Thursday, Dec. 7, at West Hill Brewing, 219 West Salem Ave., in Indianola.
West Hill owners and 91¿ì²¥ Class of 2005 alumni Doug and Heather Norris Gaumer say the idea to re-brand their popular beer to honor their alma mater has been brewing since the first pour.
âWe always thought this would be a perfect pairing,â said Doug. â91¿ì²¥ Storminâ Red Ale calls to mind heart-warming traditions and memories that have meant so much to our family âand generations of 91¿ì²¥ students and alumni.â
Gaumer and 91¿ì²¥ President Jay Byers â93 began talking about the re-brand this fall. Their brainstorming sessions produced the idea of engaging 91¿ì²¥ students in the creative process. Accordingly, they invited Professor of Graphic Design Justin Nostrala â86 to have his students develop re-branded design concepts.
âWe jumped at the chance to be involved in this exciting project,â said Nostrala. âIt was such a great opportunity for my students to get some professional experience and contribute to something special for 91¿ì²¥.â
Over the course of fall semester and several rounds of concept revisions under mentorship from Nostrala and 91¿ì²¥âs senior designer, Joe Hahn, four finalists were selected. Madison McDonald â26, a graphic design major from Winterset, Iowa, created the winning design.
âI learned a lot about what itâs like to work as a graphic designer in the real world,â said McDonald. âItâs fun to get my name and work out there. Being part of a project like this was really cool.â
Moving forward, many more 91¿ì²¥ students will get the same opportunity. Each year, Nostralaâs aspiring graphic designers will be invited to develop a new label design for 91¿ì²¥ Storminâ Red Ale as part of a fresh product roll out every fall.
91¿ì²¥ Storminâ Red Ale will be available on tap, as well as for purchase in 4-pack cans, beginning Thursday, Dec. 7. The Gaumers plan to donate a portion of sale proceeds to support student scholarships at 91¿ì²¥.
âI canât say enough about the generous spirit of Heather and Doug,â said President Byers. âThey have such a genuine heart for 91¿ì²¥ and are always looking for ways they can support our students. Thatâs what makes this latest partnership with them so special.â
Two years ago, 91¿ì²¥ and West Hill worked together to create a unique âbutterfly beer.â On that occasion, 91¿ì²¥ Biology Professor Aswati Subramanian and student research assistant Ethan Madden â22 spearheaded the lab and fieldwork behind the Pearl Crescent Butterfly IPA. Their research secured the key ingredient â brewerâs yeast, isolated from a local butterfly species.
Article Information
Published
December 4, 2023
Author
Tayte Barense